DREAM-LAND

DREAM-LAND: THE COLLECTIVE UNCONSCIOUS DIGITISED

Dream-Land is an interactive video game environment emulating a digitised collective unconscious. The 3D world was constructed using photogrammetry scans of real-world architecture and landscapes, assembled into a surreal, dreamlike environment using Adobe Dimension.

Developed in collaboration with a games developer, the world was transformed into an immersive, navigable experience, featuring animated 3D-scanned fashion models that guide and inhabit the digital space.

The distorted aesthetic draws on principles of absurdism and deliberate ‘bad taste’, using glitch and fragmentation as stylistic tools to mirror the disorienting logic of dreams. References include Alice in Wonderland and Edgar Allan Poe’s Dream-Land, reimagined through a lens shaped by internet ephemera and subcultural identity.

Collaborators included musicians working with GrimesAI stems, and the meme-based Instagram account @menstrualcramps666, intersecting fashion, online culture and collective imagination.

The conceptual foundation was informed by research into emerging trends and behavioural insights on platforms such as WGSN, with a focus on the evolving purpose of digital worlds. Rather than designing solely for commerce or mass appeal, Dream-Land proposes that immersive environments should prioritise glimmers, humour, niche expression and play.